#ATOM, #Dashboard, #Kubernetes, #Laravel, #PHP, #Vue

Background

Enthusiast Gaming (EG) is one of the largest content networks on the web, providing key information platforms for a vast portion of the video gaming community. As a NASDAQ-listed company with the tagline “Gamers live here,” EG operates a complex ad placement system driven by a bidding process. Unlike traditional Demand Side Platforms (DSPs), EG utilizes a Supply Side Platform (SSP) to coordinate and manage the supply and distribution of ad inventories across their numerous websites.

Solution

Rollout IT has been integral to the development of EG’s advert management system, the ATOM Dashboard. A Rollout developer has been embedded with EG’s ad tech team for over a year, focusing on advancing the functionality and robustness of this system. The ATOM Dashboard streamlines the ad placement process, making it more efficient and scalable.

Objectives

The primary objectives were to:

Enhance the ATOM Dashboard to improve ad placement efficiency.
Integrate DevOps practices to streamline operations and support.
Ensure the system’s scalability and robustness.

Progress

The project has made significant progress since its inception. Initially, the focus was on understanding the existing infrastructure and identifying areas for improvement. Over the past year, the Rollout developer has implemented several key features and optimizations. Notable advancements include:

Improved ad bidding algorithms.
Enhanced user interface for better usability.
Integration of advanced analytics to monitor ad performance.

Challenges

One of the biggest challenges in developing the ATOM Dashboard was managing the ripple effects of changes. Adjusting one component of the system often impacted other parts, requiring thorough testing and validation. Additionally, the robust and cloud-supported infrastructure presented opportunities for growth, particularly in DevOps. The evolving industry trend of developers becoming more involved in operations was both a challenge and an area for professional development.

Tech Stack

The technology stack for this project includes:

Kubernetes for container orchestration.
Laravel and PHP for backend development.
Vue.js for frontend development.
AWS for cloud services and infrastructure.

Client Interaction

Regular interaction with EG has been maintained through demo sessions, feedback loops, weekly status updates, and review meetings. This transparent and collaborative approach ensured that both technical and business needs were addressed promptly. The relationship between the teams has been positive and productive, fostering a strong partnership.

Conclusion

In conclusion, the development of the ATOM Dashboard for Enthusiast Gaming marks a significant advancement in ad management technology. By addressing the complexities of ad placement and the challenges of system interdependencies, the ATOM Dashboard stands out as a pioneering solution in the ad tech industry.

As Enthusiast Gaming continues to evolve and expand its digital presence, the ATOM Dashboard, supported by Rollout IT, will play a crucial role in streamlining operations, enhancing ad efficiency, and ultimately driving the company’s growth. The successful integration of DevOps practices and the collaborative efforts of the dedicated team have set a new standard for ad management systems in the gaming industry.

Book a call or write to us

Send email

By clicking on ‘Send message’, you authorize RolloutIT to utilize the provided information for contacting purposes. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Building Trust and Transparency in Long-term Outsourcing Partnerships

When you're entrusting important business operations to an external partner, the stakes are high. Your success depends not just on their technical or operational capabilities, but on the strength of your relationship with them. Long-term outsourcing partnerships require more than transactional interactions and they demand a foundation built on trust, transparency, and mutual respect.

Designing Scalable Architectures for Cloud-Native Applications

Evolution of cloud computing has significantly transformed how modern applications are designed and deployed. For organizations aiming to scale their operations and designing a robust and scalable cloud-native architecture is no longer optional. What is Cloud-Native Architecture? Cloud-native architecture refers to an approach for designing applications that fully exploit the inherent benefits of cloud computing. These benefits include scalability, flexibility, high availability, and cost efficiency. This model leverages advanced concepts like microservices, containerization, and orchestration to ensure applications are optimized for dynamic, distributed environments.

AI CHATBOTS IN EDUCATION FOR PERSONALIZED LEARNING AND SUPPORT

What Are AI Chatbots, and Why Should We Care? AI chatbots are more than just smart assistants. They’re tools powered by artificial intelligence to interact with humans naturally. But beyond their basic function, AI chatbots are transforming how education works and are providing the way for a more personalized and accessible learning experience for every student. Let’s take a closer look at how they’re reshaping the educational landscape.

Learning from the Billion-Dollar EdTech Unicorns About Transforming Education

Did you know that the global EdTech market is projected to surpass $404 billion by 2025? That’s not just a big number. It’s a sign of how education is being reimagined. The rise of billion-dollar EdTech unicorns has proven that technology isn’t just complementing education but it’s completely transforming it. As businesses look to tap into this rapidly growing industry, we need to understand what makes Ed-Tech unicorns successful. What are they doing right and how can their strategies inspire us to create impactful solutions for learners and institutions alike? Let’s explore the trends, tech and tactics reshaping education.

Code Without Typing: Integration between Cursor AI and Superwhisper

In this guide, we'll show you how to use Cursor AI along with Superwhisper to create a Python script without typing code. This means you can build, edit, and troubleshoot your code just by using your voice. Whether you're someone who prefers hands-free interaction or just looking to boost productivity, these tools make coding more accessible and efficient.

AI CHATBOT BASICS FOR CUSTOMER COMMUNICATION

Did you know that Gartner has predicted that 80 percent of customer service and support organizations will be using some form of generative AI technology to support agent productivity and customer experience (CX) by 2025. For B2B companies integrating AI chatbots isn't just a futuristic idea but it’s the key to scaling customer communication effectively, all while keeping costs in check. In this article, we’ll break down how AI chatbots can transform basic communication in industries, simplify operations and offer a stellar customer experience.